As a manufacturer specialising in bespoke solutions for beauty retailers, we deeply interpreted the design logic of "scenario-based marketing" in this Lancôme pop-up store project. Using soft pink tones as the foundation and blending natural wood textures, we created an immersive beauty shopping environment. Modular display units precisely accommodate product arrangements, ensuring brand visual consistency while enhancing consumer interaction through an open layout.
Outdoor seating areas feature lightweight, custom-crafted parasols, tables and chairs that blend aesthetics with functionality, encouraging longer customer dwell times. The lighting system employs layered control techniques: spotlighting key zones to highlight product textures while ambient lighting in supporting areas fosters a relaxed atmosphere. From spatial planning to execution, we integrate supply chain resources while rigorously controlling material sustainability and structural integrity. This empowers brands to create pop-up stores that synergise experiential engagement with brand dissemination. Through professional design, we activate offline footfall for beauty brands, simultaneously conveying commercial value and brand warmth.