Phone
Tel: +86 130 4085 1926/ +86 188 2554 8601
Email
Email: sales01@szzhdisplay.com

Who we are

Founder - Oscar Zhu

Shenzhen Zhuohong Display Co., Ltd. is a leading manufacturer specializing in high-end customized jewelry display cabinets and retail fixtures. With years of expertise in craftsmanship and innovative design, we are committed to providing premium display solutions that enhance the visual appeal and functionality of jewelry stores worldwide. Our products are meticulously crafted to meet the unique needs of luxury brands, boutique jewelers, and high-end retailers, ensuring an exceptional shopping experience for their customers.

At Zhuohong Display, we understand that jewelry is more than just an accessory—it is a statement of elegance and individuality. Therefore, our display cabinets are designed to reflect sophistication, durability, and precision. We utilize high-quality materials such as tempered glass, premium metals, and fine wood finishes, combined with advanced lighting technology to showcase jewelry in its most captivating form. Whether it’s a classic, modern, or avant-garde style, our team works closely with clients to create tailor-made solutions that align with their brand identity and retail space.

ZHUOHONG DISPLAY
Designer Team
We are committed to providing professional and careful customer service. Our team is highly trained and experienced, ensuring that every customer receives personalized attention and support. We strive to understand your unique needs and exceed your expectations at every turn.
Sales Manager - Andy
Sales Manager - Andy
Working Experience:
10 years sales experience of customized store display cabinets experience
Major projects:
Jewelry store project in Albert Canada, 72 watches store projects in France, 60 museum projects in Australia...
Design Philosophy:
Amy is a results-driven store furniture sales manager with a decade of experience elevating luxury retail performance. Specializing in high-end jewelry, she excels at crafting omnichannel sales strategies that blend personalized clienteling with data-driven insights. Notable achievements include consistently exceeding annual sales targets by 15–20% through CRM optimization, team mentorship, and curated in-store experiences. She fosters a client-centric culture, driving repeat business through VIP loyalty programs and bespoke design services, while ensuring operational excellence in inventory management and visual merchandising.
Designer - Lucy Zeng
Designer - Lucy Zeng
Working Experience:
15 years of designing experience, 10 years of customized cabinets design experience
Major projects:
More than 2000 jewelry store design projects
Design Philosophy:
With a profound passion for jewelry and a remarkable eye for detail, Lucy is a preeminent jewelry store designer. Having honed their craft over many years, they possess an in - depth understanding of both design principles and customer psychology. Their designs artfully blend functionality with aesthetics, using innovative display techniques and lighting arrangements to make jewelry pieces shine, thereby creating an alluring shopping environment.
Designer - Evelyn Yang
Designer - Evelyn Yang
Working Experience:
20 years of designing experience, 15 years of customized cabinets design experience
Major projects:
More than 3000 watch store design projects, museum design projects
Design Philosophy:
Carlin is a highly accomplished jewelry store designer renowned for their unique creativity and exquisite taste. They have a rich portfolio of successful projects, demonstrating a mastery of various styles, from classic to contemporary. By skillfully combining materials, colors, and textures, they build display spaces that not only showcase jewelry but also tell a story, immersing customers in a world of luxury and beauty.
We Are Family
WHAT WE ARE DOING

Beyond aesthetics, we prioritize functionality and security. Our display cases incorporate features like anti-theft mechanisms, adjustable shelving, and LED lighting systems that highlight the brilliance of gemstones and precious metals. With a strong focus on detail and durability, our products are built to withstand daily use while maintaining their luxurious appearance.

As a customer-centric company, we offer end-to-end services, from conceptual design and prototyping to production and after-sales support. Our global clientele includes renowned jewelry brands, luxury retailers, and exhibition organizers who trust us for our reliability, innovation, and commitment to excellence.

What we have achieved
2011-2013
2014-2016
2017-2019
2020-2022
2023-Present
2011-2013
Foundation in Luxury Craftsmanship
Established in 2011, Zhuohong specialized in luxury retail design from its inception. Focusing on watch boutiques and jewelry showrooms, we developed signature techniques for premium display cases using fine materials. Early projects for Swiss watch brands established our reputation for precision craftsmanship in Southern China.
2014-2016
Material Expertise Expansion
We expanded our material network across Europe and Asia, sourcing premium marbles, woods and metals. Our "heritage craftsmanship" approach blended traditional techniques with contemporary design, particularly in custom jewelry displays that combined elegance with security. Projects included flagship boutiques for Swiss watchmakers in Shanghai and Beijing.
2017-2019
Setting Industry Standards
This period saw us perfecting proprietary lighting systems and spatial concepts that balanced brand identity with local culture. Our jewelry flagship projects gained recognition for enhancing merchandise value through optimal viewing angles and customer flow. Workshop capabilities expanded to handle complex custom fabrications.
2020-2022
Adaptive Craftsmanship
During challenging times, we introduced sustainable materials while maintaining luxury standards. Our designs incorporated flexible solutions and integrated security features without compromising aesthetics. Metalworking capabilities grew to include intricate custom hardware and decorative elements.
2023-Present
Master Craftsmanship Evolution
Current focus elevates traditional techniques through master artisans specializing in solid wood, stainless steel electroplating, and natural marble. We create distinctive "branded environments" that incorporate store design into every detail. Ongoing projects reinterpret classical elements in contemporary contexts, including jewelry flagships with hand-carved stone and custom bronze displays.
2011
year
Established in
1,0000
Factory Floor Area
500
Showroom Floor Area
6000
+
Participated Projects
Customer Feedback
This jewelry display case is fantastic! It looks elegant, and the build quality is top-notch. Making every diamond and colored gemstone appear more vibrant under the precisely calibrated LED lighting. The design really highlights my pieces beautifully, making them shine even more. Highly recommend it for any jewelry lover!
John
April 29, 2025
Security was a top priority, and the display cases deliver with discreet biometric locks and reinforced glass that meets global retail safety standards. The modular interiors allow us to redesign layouts in minutes, perfect for seasonal collections. Since the upgrade, customer engagement has increased significantly—clients spend more time admiring pieces, and sales have risen accordingly. The craftsmanship and attention to detail are unmatched. These displays don’t just hold jewelry; they elevate the entire shopping experience.
Amanda
April 05, 2022
Our custom jewelry display cases have completely transformed our boutique! The ultra-clear tempered glass and precision LED lighting make every diamond and gemstone sparkle brilliantly. The anti-reflective coating ensures flawless visibility from every angle, while the secure, tamper-proof locks give us peace of mind. The modular velvet interiors allow us to rearrange displays effortlessly, adapting to new collections seamlessly.
David
March 16, 2021
These custom watch display cases are a game-changer for our luxury timepiece boutique. The anti-glare glass provides an unobstructed view of every intricate detail, while the adjustable shelving lets us showcase watches at the perfect angle. The built-in humidity control protects delicate mechanisms, and the discreet magnetic locks ensure top-tier security without compromising aesthetics.
Steven
May 25, 2020
The minimalist design enhances our showroom’s sophistication, and clients frequently compliment the professional presentation. Installation was smooth, and the team even customized the lighting to match our brand’s ambiance. These cases have elevated our retail experience, making every watch look like a museum-worthy masterpiece. Highly recommended for any high-end watch dealer!
Peter
April 29, 2016
Our museum’s rare artifacts now shine in these premium display cases, which combine cutting-edge conservation with stunning visibility. The UV-filtering glass and climate-controlled environment protect delicate items, while the seamless design ensures an immersive visitor experience. The customizable lighting highlights exhibits without risking damage, and the reinforced security features meet strict museum standards.
Anna
Septerber 11, 2018
The installation team worked closely with our curators to ensure perfect placement, and the cases’ neutral styling blends beautifully with our gallery. Visitors now enjoy crystal-clear views of our collection, and our conservation team appreciates the reliable environmental controls. These cases are the perfect marriage of preservation and presentation—essential for any world-class museum.
Tom
July 8, 2014
We commissioned these custom jewelry cases for our flagship store, and the results are breathtaking! The cases feature museum-grade glass with 99% clarity, making every diamond and colored gemstone appear more vibrant under the precisely calibrated LED lighting. The slim profile and frameless design create a floating effect that draws customers in.
Marry
February 6, 2013
As a boutique specializing in rare vintage watches, we needed display solutions that combine elegance with functionality. These custom cases are a perfect fit! The anti-static glass prevents dust buildup on delicate timepieces, while the adjustable humidity control ensures optimal preservation. The shadow-free LED lighting highlights every detail, from intricate movements to patina on vintage dials.
Aaron
June 16, 2015
Our science museum’s new interactive exhibit required durable, visitor-friendly displays—and these cases delivered beyond expectations. The shatterproof glass withstands frequent handling while maintaining optical clarity, and the built-in touchscreen mounts blend seamlessly into the design. The ventilation system prevents fogging, ensuring clear visibility even during peak hours.
Leo
October 15, 2018
About our future

Zhuohong Display stands at the pinnacle of jewelry cabinet manufacturing with an annual production capacity of 500,000 display units. We have perfected the use of premium materials including museum-grade glass, aerospace aluminum alloys, and fine European hardwoods. Our current focus includes developing sustainable display solutions using eco-friendly materials without compromising luxury appeal. With 23 international design awards and a 98% client retention rate, we continue to set the standard for jewelry display cabinets worldwide, combining two decades of craftsmanship with continuous innovation to create the ultimate jewelry presentation solutions.

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